Apple’s senior director leading product-marketing efforts for the company’s Vision Pro spatial computer has retired following the product’s launch.
Mark Gurman for Bloomberg News:
Frank Casanova, who worked at Apple for 36 years in various roles, including helping to lead the expansion of the iPhone to new carriers, departed last week, according to his LinkedIn page. In 2019, he was named Apple’s first head of marketing for augmented reality before being tapped to lead the headset effort.
The Vision Pro went on sale in early February, with Casanova attending the release at Apple’s flagship retail store at the Grove shopping mall in Los Angeles, alongside services chief Eddy Cue. Dan Riccio, the executive overseeing development of the device, is nearing retirement, Bloomberg News reported last month.
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The messaging and other marketing work that went into this product is some of the most sophisticated I’ve ever seen. From coining and defining “spatial computing” to the demo visualizations in the videos, this is as good as it gets.
Sophisticated but premature. The promise of what AVP offers doesn’t match reality… yet.